Your business has moved on. Has your website?
Your business probably looks quite different from when you first launched your website. New services, a bigger team, a change of direction or a different type of customer. But the website might still be telling the old story. We'll help you work out what needs to change.
Signs your website might need some attention.
You might not be able to put your finger on it. Often it's a feeling that the website doesn't do your business justice any more.
- The design looks dated next to the business you run today.
- People struggle to find what they're looking for.
- It's awkward to use on a phone.
- Pages are slow to load.
- The content doesn't reflect what you offer now.
- It isn't bringing in useful enquiries.
- Updating it has become a chore, or something you avoid.
A redesign should do more than make things look prettier.
Of course, the design matters. If someone visits your website and it looks dated, feels difficult to navigate or doesn't reflect your business, they might leave before they've discovered what you offer.
But a redesign shouldn't stop at changing colours, fonts and photographs. There may be problems behind the scenes too. Perhaps the website is slow, difficult to update or built in a way that makes even simple changes complicated. Your content might be out of date, or the website might not be performing as well in search as it could.
We look at the whole picture, not only what people see on the screen.
What a redesign can change.
We look after the technical side, too.
One of the biggest considerations with a redesign is making sure you don't lose the things that are already working. We take existing pages, URLs, redirects, technical SEO and search visibility into account when planning the project.
Jamie looks at what needs to happen behind the scenes to move from the existing website to the new one. That might involve rebuilding the technical structure, improving speed, reorganising content or addressing problems that have been there for years.
The goal is a better website that doesn't overlook the work that's already gone into it.
We start with what you've already got.
- 01
Review
We look at your current website: what's working, what isn't and what your customers need from it. We'll also ask what's changed in your business.
- 02
Recommend
We tell you honestly whether improvements or a fresh start makes more sense.
- 03
Redesign and rebuild
You see and approve mock-ups first. Then we build the changes, keeping anything that's still serving you well.
- 04
Relaunch
We test everything, put it live and help with whatever comes next.
Things people ask before a redesign.
Will my website go down while you work on it?
No. We build the new website alongside the old one, on a private address, and your current site stays live the whole time. The switch over happens once you've approved everything, and it takes minutes, with no gap in between.
Will I lose my Google rankings?
This is the risk people worry about most, and it's the one we plan for first. Every page on the old site gets a redirect to the right page on the new one, the page titles and content that earned the rankings are carried over, and we check Google Search Console after launch to catch anything that slipped. Rankings can move a little while Google re-reads the site. A well-planned redesign should leave you where you were or better.
Can I keep my domain name and email addresses?
Yes. Your domain stays yours and your email carries on as it is. We only change where the website part of the domain points, and we do that at the end, once the new site is ready. If your email is with the same company as your old website, we'll check that before anything moves so nothing gets cut off.