Helping the right people find your business.
You can have a fantastic website, but if the people looking for your services can't find it, you're missing opportunities. When someone searches for what you do, on Google or by asking an AI tool, you want your business to be part of the answer. We help make that more likely, with sensible work and honest advice.
How people find businesses is changing.
Google is still incredibly important. More and more people are also asking tools like ChatGPT, Gemini and Perplexity to research businesses, compare options and find answers. We look after both.
Helping search engines understand your website.
SEO is about more than keywords. Search engines need to understand what your business does, how your pages fit together and which information is relevant to the people searching. We look after the technical side and the content, so there's nothing getting in the way.
- Technical structure and site architecture: pages organised logically, so search engines and people can follow them.
- Crawlability: making sure search engines can reach the pages that matter.
- Core Web Vitals and page speed: how quickly and smoothly your pages load and respond.
- Sitemaps and canonical tags: behind-the-scenes signposts that help search engines index the right pages.
- Structured data, where it's appropriate: extra information that helps search engines understand what a page is about.
- Useful, relevant content: pages that answer the questions your customers are asking.
Helping AI tools understand your business.
When someone asks an AI tool for recommendations, that system needs information it can access, interpret and use. The clearer and more consistent your information is, the easier it is for them to describe your business accurately.
- Clear information about who you are, what you do, who you help and where.
- Question-based content that reflects how people ask for help.
- Relevant structured data to describe your business and services.
- Consistent business details wherever you appear online.
- Crawlability, where AI tools read websites directly.
- Online authority: trusted third-party mentions and references.
- Monitoring how your business appears in relevant AI-generated answers.
Much of the groundwork is the same.
A well-built website with clear, useful content and consistent information helps with both. That's why we treat them as one piece of work, and why we don't sell AI optimisation as some separate magic solution.
A perfect score doesn't always mean a perfect website.
We've seen websites receive excellent SEO scores while still having significant technical problems. A website can pass an automated SEO test but have incorrectly configured canonical URLs, or a sitemap pointing search engines towards the wrong website. The tool gives it a fantastic score, but the underlying problem is still there.
Jamie looks at what the results mean, not only the headline numbers. Depending on the website, that might involve reviewing indexing signals, redirects, structured data, site architecture, loading behaviour and issues identified through Google Search Console.
The important part isn't producing a long list of technical terms. It's identifying what needs attention and understanding why.
Things people often ask us.
What's the difference between SEO and AI SEO?
Traditional SEO is about helping your website appear in search engine results, like Google. AI SEO, sometimes called GEO, is about how AI tools such as ChatGPT and Google's AI features understand and describe your business. They overlap a lot, so we usually work on them together.
Will AI search replace Google?
Nobody knows for certain. People are using AI tools more, but traditional search is still one of the main ways customers find businesses. Looking after both makes sense, especially when so much of the work is shared.
Can you guarantee my business will appear in ChatGPT?
No, and you should be wary of anyone who says they can. AI tools decide what to include, and that changes over time. What we can do is make your business easier to understand and keep an eye on how you're appearing.
How long does SEO take?
It depends on your website and what needs doing. Some technical fixes can make a difference fairly soon after search engines revisit your pages. Other things, like building authority, take longer. We'll give you an honest idea of what to expect for your situation.
Does my existing website need changing?
Not necessarily. We'll look at what you have first. Often there are improvements we can make to your current website. If something about the website itself is holding you back, we'll explain what and why.
How do you measure the results?
We agree what to track at the start, such as how visible you are in search, how many visitors arrive from search, enquiries and how your business appears in relevant AI-generated answers. AI visibility is harder to measure consistently, and we'll be realistic about what the information does and doesn't tell us. Then we report on what's changed and what we'd suggest next.
Find out where your website stands in search.
Tell us about your website and who you'd like to reach. We'll tell you what we think could help, what probably won't, and where we think your money would be best spent.